The go-to Code

The ICC Advertising and Marketing Communications Code is the backbone of global advertising and marketing self-regulation for marketing and advertising professionals worldwide. It covers the entire spectrum of marketing activities including advertising to digital marketing communications, sponsorship, sales promotion and social media – a practical go-to guide, to reference anytime, anywhere.

We were delighted to be asked by ICC to collaborate with Patrick Cahill and Laura Quinn at Better Things to design the new 11th edition for 2024. Our focus was develop the Code identity and design the Code with poster style chapter start pages. The result is a fresh and impactful direction that works within the boundaries of ICC's new identity by Pentagram.