2021 annual report for the
Global Alliance for Trade Facilitation
DESIGN SNAPSHOT
A clear voice
CONCEPT | DESIGN | PRODUCTION
As we continue to develop the Alliance’s cross-platform brand styling in the 2021 annual report, we see a fresh and simpler tone of voice.
Routes and intersections: strong and vibrant articulation of the Alliance’s focuses continues to evolve in the 2021 report. Pages are linked with a simple linear graphic – representing trade routes and intersections – that flows throughout.
Vivid graphic language, beautiful images
The Alliance’s important work is vividly depicted in the 2021 Annual Report with a balanced mix of brand graphics and carefully selected images.
Related projects
