Brand development for the Global Alliance for Trade Facilitation

The Alliance

The Alliance is a unique public-private partnership dedicated to international trade facilitation. The Alliance is a collaboration of international organisations, governments and businesses working to help governments in developing and least developed countries implement the World Trade Organization’s Trade Facilitation Agreement.

DESIGN SNAPSHOT

A strong design platform

CONCEPT | DESIGN | PRODUCTION

Working with the Alliance we developed powerful and engaging cross-platform designs that harness the brand to amplify and unify their key vision and messages.

Bold and dramatic

Bold new visuals deliver a strong and vibrant articulation of the Alliance’s goal: to identify and deliver commercially meaningful reforms in developing and least developed countries.

Engaging and vibrant,
readable and accessible

We have worked closely with the Alliance to make their 2018 Annual Report, quarterlies, special reports and presentations more engaging and vibrant, more readable and accessible.