DESIGN SNAPSHOT
The World Bank – Cities, Culture, Creativity: Learning from the Republic of Korea’s Experience
The World Bank and UNESCO have partnered to enable cultural and creative industries (CCIs) in cities as part of their recovery and development during and after the COVID-19 pandemic. In their position paper published in May 2021, UNESCO and the World Bank unveiled the Cities, Culture, and Creativity (CCC) Framework for action—for cities to be more creative by enabling sustainable ecosystems in which CCIs can attain their full potential so that they contribute to the city’s economic growth, urban vibrancy, social inclusion, and innovation.
This report is a joint work of the Korea Research Institute for Human Settlements (KRIHS) and the World Bank.
We created a design concept that focuses on a typographical rendering of the ‘K’ prefix – that popularly denotes Korean culture – with the CCC yellow and images sourced from the Asia Culture Centre (via UnSplash.com) in Gwangju.
CONCEPT | DESIGN | PRODUCTION
“The creative economy is one of the fastest-growing sectors of the world economy. It generates income, creates jobs, and brings in export revenue. CCIs contribute annual global revenues of US$2,250 billion and exports of over US$250 billion (2013), and they provide nearly 30 million jobs worldwide and employ more people aged 15−29 than any other sector. At a time when the culture sector has been devastated globally by the COVID-19 crisis, CCIs have untapped potential to help the world’s cities recover and gain resilience.”
Related projects
